eliya AI — For Business Decisions
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eliya AI — For Business Decisions

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For Business Decisions

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    Eliya's Blog

    Application of data science and machine learning on marketing topics such as digital marketing, enterprise marketing, Marketing Mix Models (MMM), and more.

    Found 67 posts
    AI MarketingHuman-in-the-loop AI workflow in ELIYA AI: routine marketing analysis runs automatically, while budget decisions pause for human approval

    How Does Human-in-the-loop AI Work For Marketing Decisions?

    ELIYA AI does the routine analysis on its own and stops at the decisions that move real money. Here's exactly when it ...

    September 26, 2026

    Marketing Spend OptimizationCover photo for blog post discussing wasted ad spend in e-commerce which includes retargeting, promotions and branded search spend

    Where Do E-commerce Brands Waste Ad Spend?

    Your branded search ROAS looks great. Retargeting looks even better. So why does growth keep stalling? Here is where ...

    September 22, 2026

    AI MarketingCover photo for blog post discussing the best open sourced AI tools for marketing in 2026

    What Are The Best Open Source AI Marketing Tools In 2026?

    From content and social scheduling to workflow automation, open source AI tools are maturing fast. Marketing ...

    September 16, 2026

    Incrementality TestingCover photo for the best incrementality testing tools in 2026 selected tools from open source to proprietary tools

    What Incrementality Testing Tools Do You Need In-house?

    A practical comparison of the tools available for running an incrementality test in-house: native ad-platform lift ...

    September 14, 2026

    Marketing Measurementmmm-vs-incrementality-testing-ecommerce

    Should E-commerce Brands Use MMM Or Incrementality Testing?

    Guide demystifies Marketing Mix Modeling (MMM) and Incrementality Testing for E-Commerce brands for waste-free ad spend ...

    September 11, 2026

    AI Marketingbest-ai-marketing-agencies-2027

    What Are The Best AI Marketing Agencies To Watch In 2027?

    Here is our pick for the top 7 marketing agencies to watch in 2027

    September 6, 2026

    MMM SoftwareCover photo for blog post discussing key applications of Google Meridian MMM in 2027 specially written for general audience and leadership without technical complexity

    What Are The Key Applications Of Google Meridian MMM For Enterprise Marketing Teams?

    Enterprise CMOs and CFOs are done trusting platform-reported ROAS. Here's how five core applications of Google's ...

    September 4, 2026

    Marketing Mix ModelingCover photo for blog post showing the biases and challenges that Marketing Mix Models MMM face when implemented in real-world

    How Do You Validate A Marketing Mix Model? 8 Biases That Break MMM Accuracy

    A well-fitting model can be quietly wrong, this post helps practitioners to spot sources of bias and hopefully avoid ...

    September 2, 2026

    Incrementality TestingCover photo for blog post about incrementality testing and how it can be used for media channel measurement for e-commerce and retail brands

    What Is Incrementality Testing?

    A plain-language guide to incrementality testing: what it measures, how holdout and geo tests work, and how it grounds ...

    August 27, 2026

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