eliya AI — For Business Decisions
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eliya AI — For Business Decisions

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For Business Decisions

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    Eliya's Blog

    Application of data science and machine learning on marketing topics such as digital marketing, enterprise marketing, Marketing Mix Models (MMM), and more.

    Found 73 posts
    Marketing MeasurementCover photo for blog post discussing full-funnel MMM for leaders and executive managers to understand the different choices for the MMM and how to choose the best MMM providers or vendors

    Why Do Brands Need Full-funnel MMM To Balance Short-term Performance And Long-term Growth?

    Your measurement model decides your budget before you do. Here's why the model's design matters as much as the data.

    October 21, 2026

    Marketing Mix ModelingCover photo for blog post discussing agentic mmm or agentic marketing mix modeling in detail

    What Is Agentic MMM, And Should AI Agents Run Your Marketing Mix Model?

    Agentic MMM promises budget answers in minutes. Here's what the agents actually do, where a human still has to sign ...

    October 20, 2026

    Marketing MeasurementCover graphic: ChatGPT referral sessions down 46% while total site traffic fell only 2%, because ChatGPT clicks now arrive in analytics as Direct.

    Chatgpt Is Still Sending You Traffic. It Just Stopped Saying So.

    After GPT-6, ChatGPT clicks reached sites with no tag and no referrer, so analytics filed them as Direct. The tag is ...

    October 17, 2026

    Marketing Mix ModelingCover photo for blog post discussing what MMM and Incrementality Tools Actually Cost 

    What Do MMM And Incrementality Tools Actually Cost In 2026? (we Checked 10 Providers)

    Most measurement vendors hide their prices behind a sales call. We collected what 10 of them actually charge, so you ...

    October 15, 2026

    Marketing MeasurementHuman-in-the-loop AI workflow in ELIYA AI: routine marketing analysis runs automatically, while budget decisions pause for human approval

    How Does Full-funnel Marketing Mix Modeling (MMM) Account For Upper-funnel Channels?

    Simple MMM models assign all the credit to performance channels, while full funnel MMM provides a more balanced image ...

    October 12, 2026

    AI MarketingCover photo for blog post that overviews the best AI marketing tools for marketing measurement, ad spend optimization and budget planning

    Best AI Marketing Tools For Measurement & Ad Spend Optimization

    Most AI marketing tools help you make more ads. Very few tell you which ads actually made money. This guide covers the ...

    October 1, 2026

    AI MarketingHuman-in-the-loop AI workflow in ELIYA AI: routine marketing analysis runs automatically, while budget decisions pause for human approval

    How Does Human-in-the-loop AI Work For Marketing Decisions?

    ELIYA AI does the routine analysis on its own and stops at the decisions that move real money. Here's exactly when it ...

    September 26, 2026

    Marketing Spend OptimizationCover photo for blog post discussing wasted ad spend in e-commerce which includes retargeting, promotions and branded search spend

    Where Do E-commerce Brands Waste Ad Spend?

    Your branded search ROAS looks great. Retargeting looks even better. So why does growth keep stalling? Here is where ...

    September 22, 2026

    AI MarketingCover photo for blog post discussing the best open sourced AI tools for marketing in 2026

    What Are The Best Open Source AI Marketing Tools In 2026?

    From content and social scheduling to workflow automation, open source AI tools are maturing fast. Marketing ...

    September 16, 2026

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