Eliya's Blog

Application of data science and machine learning on various marketing topics such as digital marketing, enterprise marketing, MMM, and in general business decision making.

Featured Posts

ROAS - An Essential Marketer's Guide For Campaign Optimization

Return on Ad Spend (ROAS) is an essential metric for every marketer. This post demystifies the concept and provides practical guides for ...

September 13, 2024

Mastering Media Mix Modeling With Google Meridian MMM

Unlock the full potential of your marketing spend with Google Meridian MMM—transform data into strategy!

May 5, 2024

Third Party Cookies Are Dead, Long Live First Party Data

Explore how marketers can thrive in a cookieless world, maintaining customer connection while respecting privacy. A vital roadmap for the ...

April 23, 2024

Navigating The Maze - Mastering Marketing Spend Optimization

Discover the art of maximizing your marketing budget effectiveness for peak performance. Learn to allocate funds wisely, ensuring every ...

April 13, 2024

10 Essential Lessons For A Successful Enterprise MMM Implementation

Discover key insights for implementing Enterprise Marketing Mix Modeling with 10 critical lessons to guide your strategy for success.

April 1, 2024

Explaining Diminishing Returns In Marketing Spend

Diminishing Returns (DR) in Marketing Spend is the law that states that as spend increases, the incremental value received decreases.

March 25, 2024

Marketing Mix Modeling - A Unified Framework For Data-driven Decision Making

Marketing Mix Modeling (MMM) uses data to efficiently allocate marketing budget and other resources to marketing channels and activities to ...

February 6, 2024

All Posts

ROAS - An Essential Marketer's Guide For Campaign Optimization

Return on Ad Spend (ROAS) is an essential metric for every marketer. This post demystifies the concept and provides practical guides for working with ROAS and similar KPIs.

September 13, 2024

Mastering Media Mix Modeling With Google Meridian MMM

Unlock the full potential of your marketing spend with Google Meridian MMM—transform data into strategy!

May 5, 2024

Third Party Cookies Are Dead, Long Live First Party Data

Explore how marketers can thrive in a cookieless world, maintaining customer connection while respecting privacy. A vital roadmap for the future of digital advertising.

April 23, 2024

Measuring Success - The Ultimate Marketing Impact Measurement Framework

Unlock the secrets of your marketing efforts by marketing impact measurement. Maximize ROI & transform strategies into success stories.

April 22, 2024

Navigating The Maze - Mastering Marketing Spend Optimization

Discover the art of maximizing your marketing budget effectiveness for peak performance. Learn to allocate funds wisely, ensuring every dollar spent propels your brand forward.

April 13, 2024

The Elusive Marketing Carryover Effect - Insider's Guide To Excel At MMM Modeling

Discover the secrets of MMM modeling and unlock the potential of marketing carryover effect. Master the art of maximizing impact with our insider's guide.

April 7, 2024

Mastering Keyword Research - The SEO Strategist's Guide

Unlock the secrets of SEO and boost your website's visibility with our comprehensive guide to mastering keyword research. Learn expert techniques today!

April 7, 2024

Unlocking Growth - Essential Marketing Channels For Startups And Smes

Discover the top marketing channels that can fuel your startup or SME's growth. Harness the power of digital platforms to reach new heights. Perfect for entrepreneurs aiming for success!

April 6, 2024

Marketing Measurement In A Privacy-centric And Post-pixel Tracking World

Explore how brands can measure marketing success without invading privacy. Learn strategies for a future where pixel tracking is history.

April 5, 2024