Eliya's Blog

Application of data science and machine learning on various marketing topics such as digital marketing, enterprise marketing, MMM, and in general business decision making.

Featured Posts

From Meridian To Robyn, Your Ultimate Comparison Guide For Open-sourced MMM

A comprehensive comparison guide for Google's Meridian and Meta's Robyn, two leading open-source MMM solutions.

February 10, 2025

Server-side Tracking - The Future Of Online Privacy And Efficiency

While transitioning from browser to server-side tracking is progressing for enhanced data control and privacy, concerns and key ...

January 25, 2025

Strategic Splits - Optimizing Your Marketing Mix For Lasting Impact

Harmonizing short-term and long-term marketing strategies is crucial for sustained brand growth. Learn how to optimize your marketing mix ...

December 8, 2024

First-party Data - Your Brand’s Secret Weapon For Customer Loyalty

Exploring strategies for first-party and zero-party solutions for brands looking to embrace the new wave of personalized services.

December 6, 2024

Navigate The Complexities - Overcoming Technical Hurdles In Building A Robust Marketing Mix Model

In this post, we explore the typical technical challenges of building a Marketing Mix Model (MMM).

December 2, 2024

Brief History Of Marketing Mix Modeling

Marketing Mix Modeling (MMM) has been around for a long time. In this blog post, we will take a look at the history of MMM and how it has ...

November 25, 2024

ROAS - An Essential Marketer's Guide For Campaign Optimization

Return on Ad Spend (ROAS) is an essential metric for every marketer. This post demystifies the concept and provides practical guides for ...

September 13, 2024

Mastering Media Mix Modeling With Google Meridian MMM

Unlock the full potential of your marketing spend with Google Meridian MMM—transform data into strategy!

May 5, 2024

Third Party Cookies Are Dead, Long Live First Party Data

Explore how marketers can thrive in a cookieless world, maintaining customer connection while respecting privacy. A vital roadmap for the ...

April 23, 2024

Navigating The Maze - Mastering Marketing Spend Optimization

Discover the art of maximizing your marketing budget effectiveness for peak performance. Learn to allocate funds wisely, ensuring every ...

April 13, 2024

10 Essential Lessons For A Successful Enterprise MMM Implementation

Discover key insights for implementing Enterprise Marketing Mix Modeling with 10 critical lessons to guide your strategy for success.

April 1, 2024

Explaining Diminishing Returns In Marketing Spend

Diminishing Returns (DR) in Marketing Spend is the law that states that as spend increases, the incremental value received decreases.

March 25, 2024

Marketing Mix Modeling - A Unified Framework For Data-driven Decision Making

Marketing Mix Modeling (MMM) uses data to efficiently allocate marketing budget and other resources to marketing channels and activities to ...

February 6, 2024

All Posts

From Meridian To Robyn, Your Ultimate Comparison Guide For Open-sourced MMM

A comprehensive comparison guide for Google's Meridian and Meta's Robyn, two leading open-source MMM solutions.

February 10, 2025

Server-side Tracking - The Future Of Online Privacy And Efficiency

While transitioning from browser to server-side tracking is progressing for enhanced data control and privacy, concerns and key considerations still exist.

January 25, 2025

Strategic Splits - Optimizing Your Marketing Mix For Lasting Impact

Harmonizing short-term and long-term marketing strategies is crucial for sustained brand growth. Learn how to optimize your marketing mix for lasting impact.

December 8, 2024

First-party Data - Your Brand’s Secret Weapon For Customer Loyalty

Exploring strategies for first-party and zero-party solutions for brands looking to embrace the new wave of personalized services.

December 6, 2024

Navigate The Complexities - Overcoming Technical Hurdles In Building A Robust Marketing Mix Model

In this post, we explore the typical technical challenges of building a Marketing Mix Model (MMM).

December 2, 2024

Brief History Of Marketing Mix Modeling

Marketing Mix Modeling (MMM) has been around for a long time. In this blog post, we will take a look at the history of MMM and how it has evolved over the years.

November 25, 2024

ROAS - An Essential Marketer's Guide For Campaign Optimization

Return on Ad Spend (ROAS) is an essential metric for every marketer. This post demystifies the concept and provides practical guides for working with ROAS and similar KPIs.

September 13, 2024

Mastering Media Mix Modeling With Google Meridian MMM

Unlock the full potential of your marketing spend with Google Meridian MMM—transform data into strategy!

May 5, 2024

Third Party Cookies Are Dead, Long Live First Party Data

Explore how marketers can thrive in a cookieless world, maintaining customer connection while respecting privacy. A vital roadmap for the future of digital advertising.

April 23, 2024