Will these solutions replace our current measurement stack?

We integrate with your existing measurement capabilities. Rather than replacing, we aim to evolve your current toolkit.

How can we ensure that we have the right data?

We evaluate your existing data and identify gaps and inconsistencies. We then provide a roadmap toward cleaner, higher-quality data, which will be foundational to any analytics work.

What is the proof of concept project and how long would it take?

PoC consists of developing measurement capabilities for a limited market and a few marketing channels. The PoC aims to establish the necessary workflows for a typical marketing measurement project. Depending on your data and technology stack, the PoC could take three to nine months.

What is the typical turnaround time for a measurement project?

The turnaround time depends on the complexity of the project and the quality of the data. A typical project could take anywhere from six to twelve months.

How do you ensure that the insights are actionable?

We work closely with your team to ensure that the insights are actionable. We provide detailed recommendations and work with your team to implement them.

How do you deploy the models?

We deploy our model either on your cloud infrastructure or on our cloud infrastructure. We provide detailed documentation and training to ensure that your team can maintain and update the model.

Do you provide ongoing support?

Yes, we provide ongoing support to ensure that your team can maintain and update the model. We also provide training to ensure that your team can use the model effectively.

How can we get started?

Contact us to schedule a free consultation. We will discuss your needs and provide a detailed proposal.

Solutions

Analytics and Data Science Solutions

ELIYA develops advanced analytics solutions for marketing.

We serve a wide range of industries including B2B and B2C companies within healthcare, finance, entertainment, and more.

Our Solutions

Analytics Solutions

ELIYA builds custom measurement solutions that make data-driven marketing a reality — so our clients can boost marketing performance and deliver higher impact.

Each solution stands on its own and they work together as a single framework for measuring, analyzing, and optimizing marketing performance across branding and acquisition.

Budget Planning & Optimization

ELIYA turns your Marketing Mix Model into a specific budget plan, simulating channel-level scenarios in Analytics Studio so you know what to expect before you spend, reviewed by expert data scientists rather than a black-box algorithm.

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Marketing Mix Modeling

ELIYA's Marketing Mix Modeling shows e-commerce and omnichannel retailers the true, incremental revenue impact of every channel, campaign, and promotion, combining agentic AI with expert human review. No cookies, device IDs, or user-level tracking required.

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Incrementality Testing

ELIYA's incrementality testing runs geo holdout and controlled lift experiments to measure the true causal impact of your marketing, then uses the results to calibrate your Marketing Mix Model.

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AI Analytics

ELIYA's AI Analytics gives you a conversational interface, Analytics Studio, to your Marketing Mix Model, covering budget optimization, revenue forecasting, and what-if scenario analysis on demand, with every material recommendation still reviewed by a data scientist.

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Data Insights

Maximize Marketing ROI with Data Insights

We provide a full range of data-driven marketing solutions to optimize your budget and improve decision-making.

Our skilled team provides advanced tools and insights to amplify your marketing effectiveness and ROI. Collaborate with us to convert your data into actionable strategies.

Discover Our Services

We customize our offerings to fit your unique needs and budget. We aim to enhance your marketing effectiveness while helping your Marketing become data-driven.

Hands-on Consultancy

Tired of endless trials and errors eating up your precious time? Let's join forces and supercharge your project's turnaround time.

Data Strategy

Data quality is the primary source of project failures. We help you identify and resolve data quality issues.

Training

Upskill your internal talents through hands-on training on the latest marketing measurement techniques and tools.

Hands-on Consultancy

Tired of endless trials and errors eating up your precious time? Let's join forces and supercharge your project's turnaround time.

Data Strategy

Data quality is the primary source of project failures. We help you identify and resolve data quality issues.

Training

Upskill your internal talents through hands-on training on the latest marketing measurement techniques and tools.

Get in Touch

Are you looking for other analytics solutions?

Our team consists of experts in data science and machine learning. We have many years of experience in developing advanced analytics solutions for marketing.

Let us know what you need, and we will be happy to help.

Get in Touch

FAQ

Frequently Asked Questions

Find quick answers to common questions below

Still have questions? We're here to help.

Solutions

Analytics and Data Science Solutions

ELIYA develops advanced analytics solutions for marketing.

We serve a wide range of industries including B2B and B2C companies within healthcare, finance, entertainment, and more.

Our Solutions

Analytics Solutions

ELIYA builds custom measurement solutions that make data-driven marketing a reality — so our clients can boost marketing performance and deliver higher impact.

Each solution stands on its own and they work together as a single framework for measuring, analyzing, and optimizing marketing performance across branding and acquisition.

Budget Planning & Optimization

Explore solution

Marketing Mix Modeling

Explore solution

Incrementality Testing

ELIYA's incrementality testing runs geo holdout and controlled lift experiments to measure the true causal impact of your marketing, then uses the results to calibrate your Marketing Mix Model.

Explore solution

AI Analytics

Explore solution

Data Insights

Maximize Marketing ROI with Data Insights

We provide a full range of data-driven marketing solutions to optimize your budget and improve decision-making.

Our skilled team provides advanced tools and insights to amplify your marketing effectiveness and ROI. Collaborate with us to convert your data into actionable strategies.

Discover Our Services

We customize our offerings to fit your unique needs and budget. We aim to enhance your marketing effectiveness while helping your Marketing become data-driven.

Hands-on Consultancy

Tired of endless trials and errors eating up your precious time? Let's join forces and supercharge your project's turnaround time.

Data Strategy

Data quality is the primary source of project failures. We help you identify and resolve data quality issues.

Training

Upskill your internal talents through hands-on training on the latest marketing measurement techniques and tools.

Hands-on Consultancy

Tired of endless trials and errors eating up your precious time? Let's join forces and supercharge your project's turnaround time.

Data Strategy

Data quality is the primary source of project failures. We help you identify and resolve data quality issues.

Training

Upskill your internal talents through hands-on training on the latest marketing measurement techniques and tools.

Get in Touch

Are you looking for other analytics solutions?

Our team consists of experts in data science and machine learning. We have many years of experience in developing advanced analytics solutions for marketing.

Let us know what you need, and we will be happy to help.

Get in Touch

FAQ

Frequently Asked Questions

Find quick answers to common questions below

Still have questions? We're here to help.