Enterprise
Marketing Mix Modeling
ELIYA's bespoke MMM solution covers your marketing spend optimization 360-degree.
Serving as a powerful AI tool in your analytics arsenal to unlock the maximum potential of every marketing dollar spent.
Effective marketing mix modeling (MMM) strategy can boost marketing efficiency by up to 10% and slash waste by up to 20%
Full-Funnel Optimization
Each and every channel serves a unique and vital role in the customer journey.
Our revolutionary MMM solution evaluates the performance of each channel based on their position in the marketing funnel.
This means that your budget allocation will maintain a harmonious balance between branding and short-term acquisition.
Benefits:
- Full-funnel optimization for both branding and short-term acquisition
- Minimize marketing waste and overspend
- Perform real-time analysis using our co-pilot system
Deep Optimization
Unlock the power of MMM to optimize marketing allocation at every level, from product/service to sub-channels and campaigns.
This enables you to optimize the entire marketing budget from the top to the bottom, ensuring that every dollar spent is maximized.
Key Features
Co-Pilot Mode
With our co-pilot agent, you have the power to analyze and optimize various budgeting scenarios in real-time
Advanced Modeling
Our fundamental expertise is in Bayesian statistics. We are dedicated to crafting models that are robust and reliable
Every Channel
Whether it's digital, offline, or a mix of both, we've got you covered.
Co-Pilot Mode
With our co-pilot agent, you have the power to analyze and optimize various budgeting scenarios in real-time
Advanced Modeling
Our fundamental expertise is in Bayesian statistics. We are dedicated to crafting models that are robust and reliable
Every Channel
Whether it's digital, offline, or a mix of both, we've got you covered.
Brand Growth Toolbox
The traditional MMM focuses on the immediate impact of marketing on sales. However, most MMMs ignore the impact of brand and brand awareness on sales.
ELIYA's MMM integrates the Brand Health Index to measure the impact of brand on sales and optimize your marketing spend accordingly.
This will help you to understand and even optimize the long-term impact of your marketing spend on sales and brand health.
In well established brands, the brand accounts for up to 70% of the sales.