Marketing Impact Optimization
MIO is an innovative ecosystem of AI algorithms that revolutionizes marketing spend optimization.
MIO has three main components: Marketing Mix Modeling (MMM), Marketing Impact Measurement (MLab), and Graphical Co-Pilot. Embracing MIO will supercharge AI decision-making in your marketing.
Transform your marketing allocation with MIO and unlock up to 10% more efficiency while reducing wasted spend by 20%
ELIYA's enterprise MIO solution helps marketing teams to leverage the power of AI and their first-party data to allocate and optimize marketing spend across channels, products and regions to maximize marketing ROI.
Marketing budget under management
How Does It Work?
Experience the power of MIO, a comprehensive solution that encompasses the complete budget allocation and optimization from the planning, execution, and measurement phases.
Our solution ensures full alignment between marketing and sales teams on KPIs and business objectives.
Key Components:
MIO' Key Features
Fully Customizable
Our AI is fully customizable according to your specific business case and data
Comprehensive Solution
Our solution encompasses the complete budget allocation process, from planning phase to execution
Overcome Data Silos
We help break down data silos to unleash your marketing and sales data's potential
Privacy Protection
Our approach prioritizes privacy to prevent any leakage or misuse of user data
AI Alignment
Our AI models are designed to be fully understandable and aligned with your business objectives
Human Centricism
We believe that AI should enhance human capabilities, not replace them
Fully Customizable
Our AI is fully customizable according to your specific business case and data
Comprehensive Solution
Our solution encompasses the complete budget allocation process, from planning phase to execution
Overcome Data Silos
We help break down data silos to unleash your marketing and sales data's potential
Privacy Protection
Our approach prioritizes privacy to prevent any leakage or misuse of user data
AI Alignment
Our AI models are designed to be fully understandable and aligned with your business objectives
Human Centricism
We believe that AI should enhance human capabilities, not replace them
First-Party Data
In a post-cookie world, first-party data collected directly from user interactions becomes the new gold standard for marketers.
This type of data gives marketers a deeper understanding of customer preferences, behaviors, and needs, enabling a more personalized online experience.
This approach helps prevent privacy issues and data leakage by relying only on data collected directly from the user.
Study by Adobe shows that 75% of marketers are still heavily relying on third-party cookies.
Marketing Mix Modeling (MMM)
MMM is strategic compass in this marketing territory. By quantifying the impact of various marketing activities on sales, MMM helps allocate budgets effectively and optimize marketing spend by ensuring that brands reach their audience without relying on invasive tracking.
Benefits:
- Avoid overspending in saturated channels
- Identify new channel opportunities
- Seemlesly optimize marketing mix
- Improve marketing ROI
Impact Measurement Lab
MMM is powerful if it accurately measures the impact of each channel. This is where our unique impact measurement framework comes in.
MLab helps to understand the effectiveness of each channel by the means of systematic experiments and uplift modeling.
Benefits:
- MMM calibration and performance improvement
- Understand the effectiveness of marketing at the channel level
- Draws an accurate picture of cause and effect in your marketing
Graphical Co-Pilot
Graphical Co-Pilot is a real-time marketing optimization tool that enables you to make data-driven decisions on the fly.
Access the full potential of MIO AI algorithms and collaborate with your team to drive long-term growth of your brand.
Benefits:
- User-friendly dashboard to perform marketing spend optimization
- Collaborate and share insights with your team in real-time
- Drive transparecy and alignment between marketing and sales
