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Marketing Mix Modeling - A Unified Framework For Data-driven Decision Making

Marketing Mix Modeling (MMM) uses data to efficiently allocate marketing budget and other resources to marketing channels and activities to optimize outcomes such as revenue.

February 6, 2024

Unveiling The Power Of Knowledge Graphs And Graph Machine Learning In Business

Knowledge graphs and graph machine learning are transforming data analysis, aiding decision-making in business

January 25, 2024