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For organizations running multiple brands, markets, or business units, a standard solution rarely fits as-is. ELIYA’s Enterprise team builds the program around your structure instead.
Most measurement tools are built for a single brand selling in a single market. Enterprise organizations rarely look like that. ELIYA’s Enterprise engagements combine and extend our measurement, customer intelligence, planning, data, and brand solutions into one program, designed around your actual business structure, data environment, and stakeholders, with a dedicated team behind it rather than a self-serve product.
Enterprise marketing measurement is a custom-built program that combines marketing measurement, customer intelligence, planning and optimization, data integration, and brand measurement into a single system designed around a specific organization’s brands, markets, business units, and data environment. Rather than deploying one fixed solution, ELIYA’s Enterprise team scopes which capabilities a business needs, builds custom extensions where the standard catalog doesn’t fully cover a business’s structure, and staffs the engagement with a dedicated team of PhD data scientists.
Also known as: Enterprise Analytics Program, Custom Measurement Engagement, Managed Marketing Measurement
Multi-brand and multi-market businesses end up forcing their structure into a tool that assumes neither exists, or running separate instances that never talk to each other.
Enterprise engagements are staffed with a team scoped to your business, not access to a shared tool with a support queue behind it.
We map your brands, markets, business units, data environment, and stakeholders, so the engagement is scoped to your actual structure, not a generic template.
| Dimension | ELIYA Enterprise | Point Solutions / Traditional Consultancy |
|---|---|---|
| Fit to your structure | Built around your brands, markets, and business units from the start | Generic tool or engagement, adapted after the fact |
| Scope | Measurement, customer intelligence, planning, data, and brand as one connected system | Separate vendors or workstreams, rarely integrated |
| Data foundation | One governed Data Hub across every source and business unit | Reconciled separately by each team or vendor |
| Review | Every model reviewed by a PhD data scientist before delivery | Either fully automated with no review, or fully manual with long turnaround |
| Cost structure | Agentic AI keeps cost efficient even at enterprise complexity | Cost scales closely with headcount and hours billed |
| Relationship | Dedicated team, ongoing partnership | Project-based engagement or ticket-based support |
3.2x
average ROI improvement for brands after adopting ELIYA’s Marketing Mix Modeling.
600+
pre-built connectors available to unify data across every brand, market, and business unit in an Enterprise program.
Source: ELIYA product data
20%
of ad budget is typically wasted on channels already past saturation until MMM makes it visible, a risk that compounds across every additional brand or market running without a shared model.
Enterprise programs are built around your structure, so the right next step is a conversation, not a generic demo. Talk to our Enterprise team and we’ll walk through what a program built for your brands, markets, and data environment could look like.
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