Budget optimization, forecasting, and what-if scenario analysis, on demand, without waiting on a dashboard rebuild or an analyst queue.
Most marketing dashboards answer whatever question they were built to answer. ELIYA's AI, powered by Analytics Studio, quickly answers plain-language question about budget, a channel, or a scenario, and get an answer generated directly from your calibrated Marketing Mix Model. With this feature, budget optimization done from days to minutes.
AI Analytics is ELIYA's conversational interface to your Marketing Mix Model, delivered through Analytics Studio. Instead of navigating a fixed dashboard, you ask a question in plain language, budget optimization, revenue forecasts, channel comparisons, or what-if scenarios, and Analytics Studio answers directly from your model's saturation curves, channel returns, and calibrated inputs. It covers everything a standard MMM dashboard reports, plus scenario simulation a static report was never built to run, and every material recommendation is still reviewed by a data scientist before you act.
Also known as: Analytics Studio, Agentic MMM, Conversational Analytics, AI Marketing Assistant
A report built for one view of the business rarely has the exact cut, scenario, or comparison you need right now.
Analytics Studio understands questions about budget, channels, and forecasts, and answers directly from your calibrated Marketing Mix Model.
Type a question about budget, a channel, or a scenario in plain language, no dashboard filters or query syntax required.
| Dimension | Analytics Studio | Traditional BI Dashboard |
|---|---|---|
| How you get an answer | Ask in plain language, get a modeled response | Find or build the right report, then interpret it |
| Scenario testing | Simulate what-if scenarios on demand | Requires a new report or an analyst request |
| Basis for the answer | Your calibrated Marketing Mix Model | Whatever metrics the dashboard was built to show |
| Update cadence | Reflects the current model, on demand | Refreshes on a schedule, static in between |
| Who can use it | Anyone who can ask a question | Requires someone who can read the report correctly |
| Control over action | Human review is at the center. No auto AI! | Dashboards don't take action on their own |
Under 10 minutes
to simulate and compare a budget or forecast scenario in Analytics Studio, compared to 10 or more business days for agency media mix planning.
Source: (ELIYA product benchmark)
3.2x
average ROI improvement for brands acting on model-driven recommendations delivered through Analytics Studio.
Source: (ELIYA client data)
Book a demo and we'll show you what Analytics Studio can answer from your own Marketing Mix Model.
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