eliya AI — For Business Decisions
White Paper · 2026
The ELIYA Platform

Decisions That Move
Your Business.

At ELIYA, we design and develop decision support systems that power businesses with best in class data science models. We build solutions end to end, from data pipelines to insight delivery, using science backed methods. Our expertise spans Machine Learning, MLOps, Analytics, Agentic AI, and AI Workflow Automation.

The Three Layers of Marketing Intelligence

01

Data Foundation

Whether it's third party integrations, scraping pipelines, or internal databases, our team ensures data quality and readiness for inference. We design pipelines for both real time streaming and batch processing.

Streaming
02

Custom ML Models

Our data scientists deliver robust Machine Learning and Statistical Bayesian models. We own the full lifecycle, including validation, retraining, and MLOps, preventing model drift in production.

Self Optimizing
03

Downstream Automation

Translates ML insights into recommended actions and decision ready outputs. Our AI Engineering team designs workflows and agents for continuous support. Every action is measurable and scalable.

Action Ready
The Data Pipeline Layer
Sources
Paid Media · CRM · Sales · Competitors · Weather · Macro
Ingest & Normalize
Real time · Cleansing · Enrichment
Unified Layer
ML Ready · Versioned · Auditable · MLOps
Marketing Mix Modeling
Featured Product · MMM

Machine Learning
That Learns From You.

ELIYA creates Marketing Mix Models customized for your industry and use case. Our MMM provides a holistic 360 degree view on what drives marketing impact and sales. It enables leaders to make data informed decisions about budget allocation and maximize their marketing effort.

Online Learning Loop

Three Core MMM Subsystems

📊

Real Time Attribution

Decomposes revenue contribution by channel, geography, and segment in real time. Captures TV halo effects, cross device journeys, and offline to online paths.

mROAS Saturation Daily Update
🎯

Predictive Optimization

Forecasts revenue impact of budget reallocation across thousands of scenarios. Uses Bayesian inference and Monte Carlo simulation to deliver confidence based recommendations and reduce wasted spend.

Bayesian Monte Carlo 90% CI
🚨

Always On Monitoring

Monitors all channels in real time for unexpected shifts. Flags competitive threats, market opportunities, and saturation patterns early, like a 24/7 marketing analytics team.

Real time Auto alert Causal
Action & Proof
Action & Operationalization

The Last Mile.
Automated.

Most analytics platforms stop at dashboards. ELIYA AI automates the entire decision pipeline. It translates ML outputs into ranked recommendations, automated triggers, and validated outcomes.

Four Automation Layers

LAYER 01

Intelligent Recommendations

ML outputs translated into ranked actions by revenue impact, risk, and execution complexity.

"Move €180K from Linear TV to Paid Search. Lift €340K. Risk 5%."
LAYER 02

Automated Triggers

Rules engine monitors live performance versus forecast and triggers actions when thresholds are exceeded.

"Search down 18%. Auto trigger budget shift. Alert: CMO."
LAYER 03

Portfolio Optimization

Optimizes across markets simultaneously while accounting for constraints, cannibalization, and priorities.

"Cross market lift simulation across 5 geographies. Confidence ranked."
LAYER 04

Continuous A/B Integration

Recommends tests in high uncertainty areas and feeds results back into models, closing the loop.

"High variance in Channel X. Test recommended. Auto ingested results."

Case Study · Validated ROI

European E Commerce Leader
Sector
Home & Garden · Multi Market
Geography
5 Markets · CH · PL · PT · DK · HU
Media Spend
€40M+ annually · TV · Radio · Search · Social · Print
8.7%
Revenue Growth
Total uplift with zero increase in marketing budget.
€562K
Q1 Incremental
Single market gain from budget reallocation alone.
<9%
MAPE Accuracy
Bayesian model precision. The gold standard.
Stop reporting yesterday's data.
Start deciding tomorrow's strategy today.
eliya.io · hello@eliya.io