Connect digital brand advertising and trade promotions to true retail shelf movement. Powered by ELIYA's custom mmm platform to eliminate retailer data fragmentation and maximize offline sales lift.
Why traditional tracking, fragmented distributor reports, and siloed trade promotions fail consumer brands.
CPG brands rarely own the direct customer relationship or store cash register transactions. Relying on delayed, aggregated third-party retailer reports makes it nearly impossible to evaluate the direct impact of digital media on physical shelf sales.
As ad spend shifts heavily to Retail Media Networks (Walmart Connect, Amazon Ads, Roundel), each network claims credit for the same customer purchase inside its own walled garden, inflating reported ROAS and masking true incremental lift.
Massive trade promotion budgets (in-store discounts, endcaps, circulars) are managed separately from digital, social, and TV brand advertising. Without unified measurement, CPGs fail to optimize the interaction effect between trade spend and brand marketing.
Full-funnel Bayesian modeling, custom retailer data integration, and instant scenario simulation.
Overcome messy distributor and syndicated datasets. ELIYA’s team of PhDs and data scientists builds custom pipelines that aggregate, clean, and harmonize fragmented retailer reports (Nielsen, Circana, Amazon ARA, distributor data) into a single, reliable top-down mmm model.
Evaluate trade promotions, temporary price reductions (TPRs), and in-store displays side-by-side with social, CTV, and digital ads. ELIYA calculates true incrementality and cross-channel interaction effects across all your commercial levers.
Isolate true marketing contribution from organic brand equity. ELIYA explicitly factors in distribution changes (ACV), shelf placement, seasonal spikes, price elasticity, and economic factors, so marketing ROI is never wrongly inflated.
Run trade and media allocation scenarios in under 10 minutes. Query scenario plans conversationally—such as “What happens to total grocery store sales volume if we cut digital display spend by 15% and reallocate it to co-op retail promotions next quarter?”
Decision-ready clarity designed to maximize trade promotion efficiency and offline shelf movement.
Shift capital away from overlapping Retail Media Networks and low-margin trade promotions into high-incrementality brand media.
Run complex trade and media budget reallocation simulations instantly inside ELIYA's Analytics Studio.
Complete top-down visibility connecting digital ad investments directly to brick-and-mortar shelf movement.
Stop relying on lagged third-party reports and inflated Retail Media ROAS. Partner with ELIYA to optimize your CPG marketing mix for sustainable revenue growth.
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