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For Business Decisions

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    Saeed Omidi

    Saeed Omidi

    Biography

    ELIYA was founded by Dr. Saeed Omidi in 2021 in Zurich, Switzerland. With 15+ years of experience in data science and AI, Saeed has played a key role in developing advanced data-driven solutions for various industries, including Healthcare, Marketing, and Entertainment.

    He has been leading talented teams of data scientists and AI experts to deliver innovative solutions, which enable next-generation of business intelligence and decision-making.


    Saeed Omidi's by subject

    Marketing Mix Modeling

    (14 posts)

    Marketing Mix ModelingTechnical Challenges in Building a Marketing Mix Model

    How To Overcome Technical Challenges In Marketing Mix Modeling

    Explore the key technical challenges in building a marketing mix model for 2025, and learn how to overcome them.

    June 1, 2025

    Marketing Mix ModelingHistory of Marketing Mix Modelling

    Marketing Mix Modelling History: Origins To Modern Trends

    Explore the history of marketing mix modeling, from its origins to today’s advanced techniques. Learn how MMM has ...

    May 21, 2025

    Marketing Mix ModelingHow to Select the Best Marketing Channels for Your Startup

    How To Use Marketing Mix Modelling (MMM) To Choose The Right Marketing Channels

    Simplify your marketing strategy by understanding which channels offer the best ROI for SMEs in today's market.

    May 28, 2025

    Marketing Mix ModelingOptimizing Your Marketing Mix For Lasting Impact

    Marketing Mix Model Optimization: Boost ROI With Smarter Decisions

    Master the art of marketing mix model optimization to balance short-term wins with long-term brand health and ...

    May 21, 2025

    Marketing Mix ModelingMMM in Fashion Retail

    Marketing Mix Modelling In Fashion Retail: Strategies That Drive ROI

    Explore how MMM helps fashion retailers improve ROI, align budgets, and measure omnichannel success with product-level ...

    May 20, 2025

    Marketing Mix ModelingA Comprehensive Checklist for Implementing Enterprise MMM

    MMM Checklist For Enterprises: Plan, Execute, And Measure With Confidence

    Ready to implement enterprise MMM? This blog gives you the only checklist you’ll need, covering planning, tooling, ...

    May 30, 2025

    Marketing Mix ModelingTop 8 Marketing Mix Modeling (MMM) Providers in 2025

    Top Marketing Mix Modeling (MMM) Providers In 2025: Best Tools, Agencies & Platforms

    Compare the top marketing mix modeling (MMM) providers in 2025 to find the best platforms, tools, and agencies for ...

    November 10, 2025

    Marketing Mix ModelingWhat Are Carryover Effects in MMM? A Simple Guide for Marketers

    Carryover Effects In MMM: Why They Matter More Than You Think

    Discover how carryover effects influence marketing ROI, long-term strategy, and media planning. A must-read for CMOs ...

    May 9, 2025

    Marketing Mix ModelingMarketing mix modeling framework

    Marketing Mix Modeling Framework: The Smart Marketer’s Guide

    Build a scalable marketing measurement framework using MMM, MTA, first-party data, and proven performance metrics.

    May 27, 2025

    Marketing Mix Modelingmarketing mix modelling in pharma

    Marketing Mix Modelling In Pharma: Optimise Spend, Maximise Impact

    Learn how MMM helps pharma marketers align spend with physician impact, using real-world data for ROI-driven campaign ...

    May 28, 2025

    Marketing Mix ModelingWhat is MMM

    What Is Marketing Mix Modelling? Definition, Process & Benefits

    Find out what marketing mix modelling is, how it works, and how to apply it for real-time marketing performance ...

    May 9, 2025

    Marketing Mix Modeling10-Step Guide to Successful Marketing Mix Modeling Implementation

    10 Essential Steps To Implement Marketing Mix Modeling Successfully

    Step-by-step instructions to master Marketing Mix Modeling, optimizing your marketing mix for better performance.

    May 9, 2025

    Marketing Mix ModelingMarketing Mix Modelling Data Analytics: Top 10 Deployment Tips

    Marketing Mix Modelling Data Analytics: Top 10 Tips For Enterprise Deployment

    Learn how to deploy marketing mix modelling data analytics successfully at enterprise scale. Explore 10 proven factors ...

    May 7, 2025

    Marketing Mix ModelingCover photo for blog post showing the biases and challenges that Marketing Mix Models MMM face when implemented in real-world

    How Do You Validate A Marketing Mix Model? 8 Biases That Break MMM Accuracy

    A well-fitting model can be quietly wrong, this post helps practitioners to spot sources of bias and hopefully avoid ...

    September 2, 2026

    AI Marketing

    (13 posts)

    AI MarketingTop 10 AI Marketing Tools in 2025

    Top 10 AI Marketing Tools For 2025 To Automate, Personalize, And Scale Your Campaigns

    Learn how AI marketing tools help define, refine, and scale your brand’s aesthetic, voice, and tone across digital ...

    October 28, 2025

    AI MarketingWhat AI Marketing Really Looks Like (With 8 Real AI Campaigns)

    8 Best AI Marketing Examples To Inspire You In 2025

    Discover how leading brands like Coca-Cola, Nike and Spotify use AI in marketing to create personalized, emotionally ...

    October 28, 2025

    AI MarketingTop 7 AI Marketing Trends to Watch in 2025

    Top 7 AI Marketing Trends To Watch In 2025: The Ai-powered Creative Shift

    Learn how AI marketing trends in 2025 are reshaping campaigns with AI timing, lo-fi formats, and cross-platform sync. ...

    October 27, 2025

    AI MarketingAI Marketing Agency That's Built for 2025

    7 Best AI Marketing Agencies To Watch In 2025

    Discover the 7 best AI marketing agencies of 2025. See how they use AI and automation to elevate brand experiences and ...

    October 27, 2025

    AI MarketingAI Content Agency

    How Teams Scale SEO Content With An AI Content Agency (without Losing Quality)

    Evaluating an AI content agency? Learn how AI-assisted, human-reviewed workflows scale SEO content while maintaining ...

    December 18, 2025

    AI MarketingTop 8 Predictive Marketing Companies You Should Consider in 2025

    Top 8 Predictive Marketing Companies To Watch In 2025

    Discover predictive marketing companies using AI and first-party data in 2025 to boost ROI, retention, and real-time, ...

    November 12, 2025

    AI MarketingTop 8 Big Data Marketing Companies in 2025

    Top 8 Big Data Marketing Companies Driving Personalization & Growth

    Find out which big data marketing companies lead the industry, how they drive ROI, and the essential factors to ...

    November 18, 2025

    AI MarketingTop AI Social Listening Tools

    Best AI Social Listening Tools For 2025: Features, Use Cases & Buyer’s Guide

    Discover the best AI social listening tools to track emotions, monitor trends, and uncover real-time audience insights ...

    October 28, 2025

    AI MarketingAI Social Media Marketing Tools 2025: Top 9 Pick

    9 Best AI Social Media Marketing Tools To Boost Engagement In 2025

    Discover the 9 best AI tools for social media marketing in 2025. Create, automate, and optimize content across TikTok, ...

    October 30, 2025

    AI Marketing22 Top AI tools for Marketing

    Top AI Tools For Marketing: 20+ Game-changing Platforms For 2025

    Discover the top AI tools for marketing for 2025. From content to campaigns, find the smartest platforms to automate, ...

    May 23, 2025

    AI MarketingAI Marketing Strategy for Brands in 2025

    6 Types Of AI Marketing Strategies You Can Copy Today

    Discover how brands are using AI to create fast, emotional, and culturally relevant campaigns. Learn 6 AI marketing ...

    October 27, 2025

    AI MarketingCover photo for blog post related to OpenAI's Ads and the launch of AI Ads in 31 European countries on August 24th, 2026

    What Will Chatgpt Ads Mean For The Future Of Marketing In 2027?

    ChatGPT Ads land in Europe Aug 24, 2026. Explore how conversational AI will reshape marketing, search, and measurement.

    August 21, 2026

    AI Marketingbest-ai-marketing-agencies-2027

    What Are The Best AI Marketing Agencies To Watch In 2027?

    Here is our pick for the top 7 marketing agencies to watch in 2027

    September 6, 2026

    Marketing Measurement

    (8 posts)

    Marketing MeasurementTop Marketing Analytics Companies in 2025

    Top 8 Marketing Analytics Companies To Boost Performance With Real-time Data

    Explore top marketing analytics companies that leverage AI, predictive analytics, and big data to improve marketing ...

    November 21, 2025

    Marketing MeasurementUnderstanding Lift Analysis: How to Quantify Marketing Success

    How To Run A Lift Analysis: Step-by-step Guide

    Lift analysis helps you compare control vs test groups, calculate conversion lift, and measure real marketing impact ...

    May 23, 2025

    Marketing Measurementmarketing measurement framework

    Marketing Measurement Framework: The Complete Guide For Building Data-driven Growth In 2025

    Explore a 2025-ready marketing measurement framework that blends KPIs, attribution models, and first-party data to ...

    May 20, 2025

    Marketing MeasurementMarketing Measurement and Data Privacy

    Marketing Measurement And Data Privacy: GDPR, CCPA & Pixel-free Solutions

    Learn how to navigate privacy regulations and replace tracking pixels with safer, privacy-compliant alternatives. ...

    July 23, 2025

    Marketing MeasurementMulti-Touch Attribution vs MMM Explained

    MMM Vs Multi Touch Attribution: Pros, Cons & When To Use Each

    Compare multi-touch attribution vs MMM to understand their strengths, limitations, and how to choose the right model ...

    May 29, 2025

    Marketing MeasurementSet the Right Attribution Window

    The Ultimate Guide To Mastering Attribution Window In Marketing

    Learn how attribution windows work, their role in tracking conversions, how they influence marketing models, and how to ...

    June 1, 2025

    Marketing MeasurementServer-Side Tracking

    The 2025 Guide To Smarter Data Collection With Server-side Tracking

    Understand what server-side tracking is, how it works, and why it’s crucial for data accuracy and privacy. Learn ...

    May 28, 2025

    Marketing MeasurementCover image for blog post related to Offline Media Measurement and GeoTesting for Offline measurement in marketing and marketing mix modeling

    Offline Media Channel Measurement: The Complete Guide To Geo Testing And MMM

    Offline Media Channel Measurement: The Complete Guide to Geo Testing and MMM explores how marketers can measure the ...

    August 18, 2026

    Marketing Data

    (7 posts)

    Marketing Datahow to build a data driven marketing strategy

    Data Driven Marketing Strategy: How To Build, Scale, And Win

    Learn how to build a data driven marketing strategy in 2025 with real examples, tools, and steps to increase ROI across ...

    May 29, 2025

    Marketing DataHow Customer Churn Prediction Using ML Can Transform Your Retention Strategy

    How Customer Churn Prediction Using ML Can Transform Your Retention Strategy

    Discover how customer churn prediction using machine learning helps businesses identify at-risk customers and implement ...

    November 28, 2025

    Marketing DataKnowledge Graph Application

    Knowledge Graph Application: 2025 Business Guide

    Learn how knowledge graph applications unify enterprise data, power AI and search systems, and drive smarter business ...

    May 9, 2025

    Marketing DataA Guide to Omnichannel Analytics

    A Guide To Omnichannel Analytics: Key Components, Strategy, & Tools For 2025

    Learn how omnichannel analytics improves ROI, connects data across channels, and powers customer journey insights with ...

    November 28, 2025

    Marketing DataHow to Use Data in MMM

    How To Use Data In Marketing Mix Modeling (MMM): A Comprehensive Guide

    Learn how to clean, structure, and use high-quality data in MMM to drive accurate attribution, ROI insights, and ...

    June 1, 2025

    Marketing DataFirst-Party Data Strategy

    Mastering First-party Data Strategy For Privacy-first Growth

    Learn how to build a resilient first-party data strategy. Collect, activate, and optimize customer data while complying ...

    May 29, 2025

    Marketing DataFirst Party Data Strategy: Privacy-First Growth

    First Party Data Strategy: How To Build Trust And Drive ROI In 2025

    Learn how to build a first party data strategy that ensures privacy compliance, improves personalization, and drives ...

    May 27, 2025

    Marketing Spend Optimization

    (7 posts)

    Marketing Spend OptimizationAI-Powered Price Optimization: How Machine Learning Can Boost Profits in 2025

    AI Powered Price Optimization: How Machine Learning Can Boost Profits In 2025

    Learn how price optimization machine learning strategies can improve your pricing model by analyzing customer behavior, ...

    November 20, 2025

    Marketing Spend OptimizationWhat Is the Law of Diminishing Marginal Returns?

    Why The Law Of Diminishing Marginal Returns Matters For Marketers

    Discover what the law of diminishing marginal returns means for marketers, with real examples, MMM insights, and ...

    May 30, 2025

    Marketing Spend OptimizationMarketing Spend Optimization

    Effective Marketing Spend Optimization Strategies For Maximum Impact

    Learn how to optimize your marketing spend and maximize ROI using data-driven strategies, real-time analytics, and ...

    May 30, 2025

    Marketing Spend OptimizationMarketing Budget Allocation Machine Learning

    A Guide To Marketing Budget Allocation: How AI Optimizes Spend Across Channels

    Discover how marketing budget allocation machine learning improves ROI, reduces wasted spend, and enables smarter, ...

    November 20, 2025

    Marketing Spend OptimizationB2B Marketing Spend Strategy for Revenue Growth

    B2B Marketing Budget Allocation: Spend Smarter, Grow Faster

    Discover how to structure your B2B marketing spend by funnel stage and channel. Improve cost-efficiency, ROI, and ...

    May 28, 2025

    Marketing Spend OptimizationWhat is ROAS Optimization? Best Practices for Higher Ad Returns

    ROAS Optimization Guide To Maximize Your Ad Spend Returns

    Learn how to master ROAS optimization with proven strategies, channel-level insights, and actionable steps to maximize ...

    May 30, 2025

    Marketing Spend OptimizationCover image for blog post titled "Why In-Platform ROAS Can Be Misleading: And What Smart Marketers Should Look at Instead" featuring colorful abstract geometric artwork and the Eliya AI logo on a dark background.

    Why In-platform ROAS Can Be Misleading And What Smart Marketers Should Look At Instead

    In-platform ROAS can be misleading, driving budget toward campaigns that merely claim credit rather than create value. ...

    August 11, 2026

    Vibe Marketing

    (5 posts)

    Vibe MarketingVibe Creative Marketing in 2025

    Vibe Creative Marketing – The Ai-powered Future Of Creative Strategy

    Learn how Vibe Creative Marketing uses AI, design systems, and storytelling to build scalable brand identities across ...

    June 27, 2025

    Vibe MarketingVibe Marketing Techniques

    How To Use AI To Build And Scale Your Brand Vibe

    Want your content to feel right? Explore vibe marketing techniques that use AI to build brand tone, emotional hooks, ...

    July 15, 2025

    Vibe MarketingThe Vibe Marketing Concept Explained: A Guide for Brands

    The Vibe Marketing Concept Explained: A Guide For Brands

    Discover how Vibe Marketing utilizes AI to create consistent content across various platforms.

    June 23, 2025

    Vibe MarketingWhy AI-powered Vibe Marketing Is the Future

    Vibe Marketing For 2025: An Expert Guide

    Explore vibe marketing: the next-gen approach to scaling your brand voice, content, and customer experience.

    June 23, 2025

    Vibe MarketingWhat Is Vibe Marketing? How It Compares to Traditional Branding

    Vibe Marketing Vs Traditional Marketing: A Full Comparison

    Discover how vibe marketing differs from traditional marketing. Compare speed, cost, audience focus, and strategy to ...

    July 1, 2025

    MMM Software

    (3 posts)

    MMM SoftwareMastering Media Mix Modeling With Google Meridian MMM

    Google Meridian MMM: The 2025 Guide For Marketers

    Discover how Google Meridian MMM helps marketers model channel impact, optimize media budgets, and stay ahead with ...

    May 21, 2025

    MMM SoftwareA professional data visualization dashboard showing Bayesian Media Mix Modeling (MMM) saturation curves and budget optimization results for PyMC-Marketing.

    Mastering Bayesian Media Mix Modeling (MMM) With Pymc-marketing

    Ditch the black-box attribution. Our guide to PyMC-Marketing helps you build a transparent Bayesian MMM to master ...

    February 3, 2026

    MMM SoftwareA Complete Guide to Meridian vs Robyn

    Meridian Vs Robyn: Which Tool Is Right For Your Business In 2025?

    Compare Meridian vs Robyn on features, pricing, and usability to find the right marketing measurement tool in 2025.

    May 22, 2025

    Incrementality Testing

    (1 posts)

    Incrementality TestingCover photo for blog post about incrementality testing and how it can be used for media channel measurement for e-commerce and retail brands

    What Is Incrementality Testing?

    A plain-language guide to incrementality testing: what it measures, how holdout and geo tests work, and how it grounds ...

    August 27, 2026